Northern Crops Institute (NCI) is another important component of the South Dakota Wheat Commission’s effort to develop markets. It is a regional institute serving South Dakota, Minnesota, Montana and North Dakota. Northern Crops Institute provides educational and technical programs in support of promotion and market development of crops in this region. Promoting a bulk commodity such as U.S. wheat is a long-term effort and requires continuous presence in the market, persistence and establishing close contact with the trade.
While U.S. grain markets provide more variety and flexibility than our competitors, the U.S. grain marketing system can seem complex and puzzling to those unfamiliar with it. NCI is a sophisticated technical support organization that assists existing and potential buyers to gain a better understanding of the marketing, grading, quality, utilization, and processing of northern-grown crops.
To develop markets successfully, exporters must know the market, be able to provide technical assistance and customer service to foreign buyers, and educate potential users know about the product. Most farmers and processors have neither the time nor the resources to undertake these tasks themselves.
That is where U.S. Wheat Associates (USW), the U.S. wheat industry’s export market development organization, serves a vital purpose. USW’s mission is simple: to promote U.S. wheat exports. To do that, USW works in 130 countries to increase wheat consumption and U.S. market share for all classes of American wheat. USW doesn’t buy, sell or process wheat. It devotes its resources exclusively to market development to create the conditions that make it possible to sell more American wheat to other countries. USW is jointly funded by wheat grower and government dollars.
American wheat growers fund USW through check-off contributions from the South Dakota Wheat Commission and 17 other wheat commissions. Wheat producers are actively involved in the governing of USW through its officer, board of director and committee structure. Producers and state wheat commissions also participate in USW activities by hosting trade teams and involvement in other activities.
To find out more about the visit the US Wheat Associates website