The domestic market is critical to South Dakota wheat growers. Because of its high quality bread making characteristics, the majority of wheat grown in South Dakota is consumed domestically. The domestic market is by far the largest and most reliable market. The United States customer is here, year in and year out, regardless of embargoes, trade agreements or disagreements, currency values or the price of wheat. The Commission recognizes the importance of the domestic market and supports both local and national efforts to increase consumption.
Membership in the Wheat Foods Council (WFC) gives South Dakota growers the ability to utilize limited funds effectively by pooling resources with other state wheat commission and industry partners to target specific audiences and encourage them to serve as communication conduits. The WFC targets the media, and health, nutrition and fitness leaders to multiply our message with their clients, patients and readers. Tools include new releases, oral presentations, ready-to-print information, publications, brochures, posters, grain-food photography and on-line communications.
The Wheat Foods Council brings a variety of organizations together to focus on a common goal. Through financial support and direction, many state wheat commissions, bakers, millers, and grain-food companies are partnering to increase grain-food consumption. Competing in today's marketplace is challenging, however, with the support of growers through the South Dakota Wheat Commission, the Wheat Foods Council strengthens grain-foods consumption in the United States.
To find out more about the Wheat Foods Council visit www.wheatfoods.org